MADRID, April 27, 2026 – In a move that unites elite sports precision with technological vanguard, SAJ, a global leader in smart energy management solutions, today announced its strategic partnership with Australian tennis player Alex de Minaur. Mr. de Minaur will become SAJ's first global brand ambassador. This collaboration with the current ATP Top 10 and Australia's No. 1 singles player is the pillar of SAJ's new phase toward premium positioning and global trust.
A partnership based on “Relentless Energy”
The partnership is built on the strategic concept of "Relentless Energy" — a true reflection of the synergy between SAJ and Mr. de Minaur: energy without limits, a relentless pursuit of excellence. Known for his remarkable endurance and exceptional speed on the court, Alex de Minaur perfectly embodies the value of SAJ’s products — absolute reliability and millisecond-level responsiveness precisely when users need it most.
"At SAJ, we understand that true victory—whether in a fifth set or in managing the energy of a home or industry—is built point by point through constant power," explains Samil Ouyang, CEO of SAJ. "We believe that through his influence in the global tennis arena, SAJ’s premium and reliable brand image will reach users around the world more deeply, especially in our core markets of Europe and Australia."
For Alex de Minaur, the link with the brand is natural: "I am very excited to join the SAJ family. In professional tennis, consistency is what separates good players from the elite. That same search for excellence and focus that I try to bring to every match is what I have found in SAJ's solutions. It is inspiring to see how technology can be as tireless as an athlete".