.png)
SAJ Electric and Tradezone, Australia’s largest online electrical wholesaler, have jointly announced the establishment of a strategic partnership.
The collaboration brings together SAJ Electric’s established portfolio of PV inverters and energy storage products with Tradezone’s nationwide distribution network, online ordering platform, and extensive customer base of electrical contractors and solar installers. By combining their respective strengths, the two companies will achieve greater synergy and closer collaboration.
About Tradezone Pty Ltd
Tradezone Pty Ltd is Australia’s largest online electrical wholesaler serving trade professionals. Established in 2015 and headquartered in Queensland, the company is part of Kingston Group. Tradezone specializes in the distribution of solar modules, inverters, and energy storage systems, with coverage across Australia. It is one of the key distributors in Australia’s renewable energy sector, representing a range of leading global renewable energy brands and maintaining a strong presence in government infrastructure project channels.
SAJ Electric’s decision to partner with Tradezone is based on the company’s extensive experience in Australia’s electrical and renewable energy industries, as well as its proven ability to efficiently connect equipment manufacturers with professional installers.
Through the partnership, Tradezone will provide SAJ Electric with access to electricians and solar professionals across Australia, supported by a 24/7 online sales channel, transparent inventory visibility, convenient ordering, nationwide delivery, and local pickup options. Tradezone will also offer dedicated sales, customer service, and technical support, alongside digital marketing, product training, and hands-on demonstrations. These resources will support SAJ Electric’s continued growth in Australia while enabling installers to select, purchase, and promote SAJ Electric’s comprehensive energy solutions with greater ease.
For Tradezone’s extensive customer base, the partnership will significantly expand the platform’s range of solar and energy storage products. Installers will be able to purchase SAJ Electric’s solar and storage solutions through the same platform they already use to source electrical, solar, and HVAC equipment, enabling one-stop purchasing, streamlined fulfillment, and clear inventory visibility. This integrated purchasing experience is designed to meet the daily operational needs of industry professionals. Going forward, the platform will also introduce product tutorials, dedicated installation training, technical documentation, and targeted promotional campaigns to help contractors better present and recommend SAJ Electric’s energy solutions to their end customers.
Ouyang Samil Chairman and President of SAJ Electric, stated that Tradezone’s strong digital capabilities, nationwide channel coverage, and extensive installer resources provide a solid foundation for the partnership. He noted that the collaboration will help lower the barriers to adopting quality renewable energy technologies and provide industry professionals with product, service, and technical support to help them expand their businesses.
Robert Kingston, General Manager of Tradezone, expressed his welcome to SAJ Electric’s partnership with Tradezone. He highlighted that SAJ Electric’s more than 20 years of global industry experience and innovative residential and C&I energy solutions will bring electrical and PV professionals across Australia a broader range of product choices and more comprehensive supporting services.
This strategic partnership reflects the shared commitment of SAJ Electric and Tradezone to supporting Australia’s energy transition and contributing to the development of a more efficient and intelligent energy ecosystem. Further announcements regarding product availability, installer training programs, and exclusive promotional activities will be released progressively.
